Zhas Zerde
On March 4, 2016 the final stage of the II International competition of student research papers in the field of marketing and sociology "Zhas Zerde", oorganized by the Kazakhstan Association of Professional Researchers of Public Opinion and Market (KAPIOR) and Almaty Management University (AlmaU). Co-organizers - the Association of Sociologists of Kazakhstan, Guild marketers.
69 student teams from 11 cities and 3 countries participated in a competition: Kazakhstan, Russia and Ukraine. Students conducted researches on the most different subjects: innovations in marketing, national ideology and a brand of the country, ecological threats and green technologies, researches of social problems and search of their decision, study of the most different markets – from fast food to the market of cellular communication.
In the final of a competition jury selected 22 works in two directions: section "Market researches" and section "Sociological Researches". Winners were defined at the final event in our university.
Section "Sociology"
1st place
"Pharmacoepidemiological analysis of antibiotic use by children in an outpatient conditions in Almaty," the authors: Nazarbekova Dinara, Mamythanova Zhansaya, Kazakh National Medical University of S.D Asfendiyarov, pediatricians, 7th course.
2nd place
"The analysis of an image of the businessman in the Kazakhstan society: regional and demographic aspect (on the example of the Jambyl region)", Antonova Maria, Taraz State University of M. H. Dulati, "Economy", the 3rd course.
3rd place
"Features of support of youth employment in Zhambyl region", Aigul Nurzhanova, Zholymbet Aizhan, Seydalieva Laura, Karimbaeva Karima, Taraz State University of M.H. Dulati, "Accounting and Audit", 3 course.
Section "Marketing"
1st place
"Market researches of consumer preferences and loyalty of clients of Kazakhstan cellular communication", Umerova Liliya, Ayupova Adele, "Almaty management University", "Marketing", 4th course.
2nd place
"Research of the market of plastic waste recycling", Popkov Nikita, Taraz State University of M.H. Dulati.
3rd place
"Country brand as object of market research", Aralbayeva Diana, Taraz state university of M. H. Dulati.
