Guest lectures in AlmaU

Master-class about PR in financial sphere

November 10, 2015. PR-students of Almaty Management University (earlier IAB) plunged into the system of values of JSC “Nurbank” together with the head of advertisement and PR department of the bank Marina Sinilova. The guest shared essentials of PR-activity in financial sphere with students.

The meeting was held in the form of practical master-class. No theory. Only practical examples and only personal observations of many years of work. 

 “In order to become a good PR manager of bank, it is important to understand all the bank products. You have to become effective consultant for mass media. If the situation when the head on press-conference is not able to answer the question from journalists, the responsibility of PR-specialist is to “accurately” take the question and answer on it”, considers Marina. 

Meeting of PR course students with Yaroslav Stepanyuk, blogger, specialist on internet-promotion of Yvision.kz blog-platform.

November 11, 2015. The meeting of PR students of AlmaU with Yaroslav Stepanyuk, blogger, specialist on internet-promotion of Yvision.kz blog-platform was held in the second campus of AlmaU. The topic of the meeting: “7 tools of electronic marketing, which every PR-manager and marketing manager have to be aware of”. This event was held within series of master classes from yvision.kz project called “blogging in Kazakhstan”. AlmaU was chosen to be editor of the project, as an advanced university, which pays specific attention on modern innovational technologies.         

Expert revealed secrets of marketing

November 11,2015. Almaty Management University (earlier IAB) held the master-class by Kamilla Kayipova – the guest told students about features of working as a marketing manager.

Kamilla graduated from Almaty University of Power Engineering and Telecommunications and International Academy of Business (today Alma University) with “Marketing” degree. She has 7 years of working experience in FMGG companies in the spheres of sale, trade marketing and marketing. Today she leads one of the key brands in “chocolate” portfolio of Mars.

Sharing experience of building successful career in Marketing sphere, the guest separately stopped on the theme of personal growth in the role of marketing manager. “What qualities are crucial for the high quality specialist? – asks Kamilla and answers: - He always has to be ready for development and moving forward”.

The trainer also told guys about launching of products in the market, including Kazakhstan Market, which factors can influence on launching of the new product, gave examples of successful and failed projects.