Inkar Matasheva’s guest lecture at AlmaU

November 17, 2015. Mars Kazakhstan company’s representative Inkar Matasheva held the lecture on the theme  “Shopper promise” in AlmaU (earlier IAB). During the lecture students learned how different companies position themselves on the market, how they earn trust and loyalty of their consumers and what promises they give in order to promote their goods and services. Listeners also participated in interesting business-game, where they divided into on 4 teams, “created” firms and presented to other students attractive market offers. 

Inkar Matasheva is the alumni of Wollongong University (Australia) of the “Finance” degree. In 2013 she joined Mars and took the position of Graduate Management Trainee. Inkar successfully passed 2 years of Leadership Development Program in marketing and sales departments and today she is the first manager of LDP of the third year in Mars Kazakhstan.