AlmaU students won the International Business Case Competition!

In total 10 teams (40 students) from 15 universities in eight countries around the world participated in the competition, including: Almaty Management University and KIMEP (Kazakhstan); State University of Economics and Service in Vladivostok (Russia); EM Norman University (France); University of Tromso (Norway); Hansen University of Applied Sciences and the University of Applied Sciences The Hague (Netherlands); Bern University of Applied Sciences (Switzerland); Telkom University and Kiputra Surabaya University (Indonesia); Dianghi University of Finance and Economics, Anchhui University of Finance and Economics, San Yong-Saint University, Sandzhou University and College Kiandzhian (China); SolBridge, International Business School (South Korea).

The AlmaU team included students from different courses - Alina Kurerova (4th year, Marketing), Dana Serikova (3rd year, Finance), Akmaral Akylbayeva (4th year, Law) and Kuan Thalmann (2nd year, Logistics). Under the guidance of assistant professor of the Higher School of Finance and Management Zhuldyz Yeleubaevoy Kazakh University team took the third place and received the opportunity to study at the University of SolBridge with a 50 percent discount.

The task of the students was to offer solutions to the real problems in the activities of international companies. The main question of the business case: "What strategy should adhere the company LG Electronics Indonesia, to achieve a 10 per cent share of the Indonesian market for smartphones?". It should be noted that the jury was presented by the staff of LG Electronics too.

AlmaU team member, student Kuan Thalmann shared with his impressions: "For our team, this topic was very difficult, we had to evaluate not only the mobile phone market, but also the dynamics of economic and social development of Indonesia. We met with a lack of statistics for more in-depth analysis of the situation and restricted access to the data about the company LG Electronics. Nevertheless, we were able to offer a number of solutions to build a turn-based strategy and implementation of our proposals. "

The jury noted the legal and financial validity of the solutions proposed by the Kazakh university, a high level of team’s spirit and good training. For example, the AlmaU team has provided the risks regarding with the adoption of the Law on Compulsory Indonesian content in the manufacture of electrical engineering in Indonesia in 2015, in the amount of 30% to 50% in 2018-2020.

"For us, it was a unique opportunity to get practical knowledge, skills and cultural exchange," - noted the students.