Creativity saves lives!

AlmaU hosted a guest lecture on “Creativity in Modern Business” with Askhat Uskembaev - the author of the idea on publication of “The Case For Creativity” book in Russian, the founder of “A-3” Practical Advertising School and an exclusive official representative in Kazakhstan of “Cannes Lions” International Festival of Creativity.

The author of “The Case For Creativity” is an expert from New Zealand, James Hormen, and most of his career was devoted to strategic planning in the advertising industry. After many years of leadership in the planning department of Colenso BBDO in Auckland, in 2013 he nominated Planning Director No. 1 in the world based on results of Big Won Report. James is a fan of both creativity and efficiency. His projects brought him 20 Cannes Lions and earned more than 50 awards for efficiency.

Askhat told how he addressed to James with a request to allow him to release his book in a language more familiar to our market, so that we would stop being afraid to change our environment for the better. So that we do not have a single argument against creativity. So one of the reference books for the modern marketer and advertiser, “The Case For Creativity” was published in Kazakhstan.

Askhat also shared his experience with advertisers and advertising agencies. A-3 Practical Advertising School, founded by him in 2010, teaches people to use their advertising budgets effectively in practice, while achieving great effects and marketing results. According to him, to predict human creativity is unreal, creativity is the innate ability of each person. He urged all students to make creative decisions in studies, business, in the social sphere and in the field of health care.