"Secrets of Merchandising and Retail delivery" for the fashion industry entrepreneurs

The third wave of "Secrets of Merchandising and Retail delivery” master classes, within the framework of the British Council's project “Creative Spark: Higher Education Enterprise Programme” was held at Almaty Management University.

On May 24, Almaty Management University hosted the third master class as part of “Creative Spark: Higher Education Enterprise Programme” project, coordinated by the British Council on development of marketing skills and knowledge for residents of the industry. The event was organized by Center for Enterprise Development and Innovation (AlmaU), University of Northampton (United Kingdom) and Kazakhstan Fashion Week.

This time at the master class, the topic of visual merchandising and retail delivery was discussed and revealed. For better material assimilation, each information was supported by tasks. All participants performed tasks, taking into account peculiarities of their business.

On the basis of the best international practical cases, the master class participants were able to obtain valuable information about visual merchandising. Received relevant and working technologies for the design of a clothing store. They also learned step-by-step instructions, after which they will be able to give paid advice to any clothing stores.

The master class speaker was the creator of Fashion Promotion Course London, winner of "Graduate Fashion Week Pop Up Environment" from Elle Magazine 2012, Per Aquaam Marketing Award Winner, New Media Award Winner, Graduate Fashion Week 2015, expert adviser of such fashion industry representatives as Alexandra Shulman, Bruce Oldfield, Barbara Hulanicki, Felicity Green, Bellville Sassoon, Colin McDowell, Caryn Franklin, Gieves and Hawkes, Modus Digital, Tiger Aspect TV, True Religion, Orsola de Castro, Fashion Revolution, marketer - Iain Bromle.

Iain held a master class on the topic: "Secrets of Merchandising and Retail delivery" and gave students specific tools, basic principles and rules of visual merchandising in clothing stores and retail.

40 residents of the project, including fashion designers, entrepreneurs, retail, fashion bloggers, representatives of universities, participated and charged with creative and entrepreneurial energy of the third wave of master classes.

*Attention! On June 21, 2019, welcome to the fourth master class, as part of “Creative Spark: Higher Education Enterprise Programme” project. Follow our announcements on the website and official pages of the university in social networks.

Creative Spark is a five-year initiative to support international universities and build international partnerships to develop entrepreneurial skills and creative economies in seven countries, including Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan), the South Caucasus (Azerbaijan, Armenia, Georgia) and Ukraine with the support of the United Kingdom. In order to support higher education reforms and assist in solving the problem of employment in these seven countries, the experience of the United Kingdom will be used to develop entrepreneurship education.

https://www.britishcouncil.kz/ru/programmes/education/creative-spark