The day against smoking together with AlmaU!

Wishing to make healthy life-style more attractive for smokers, students created the atmosphere of the real celebration on the Arbat. The show-programme of the day included in itself flashmob, dances and songs from students of AlmaU, as well as some competitions on creativity, dancing abilities and physical readiness of participants. During the show viewers and simple passers-by were entertained by presenters, who were telling about the harm of smoking and were trying to convince people to actively participate in the promo action. 

The essence of the action was in following: people could exchange cigarettes fruits, chocolate and etc. Namely: 1 cigarette – 1 apple, 3 cigarettes – 1 banana, 6 cigarettes and more in separate pack – 1 Alpen Gold Chocolate bar.

The result of the day was good mood of participants (and organizers and viewers), as well as 200 cigarettes handed by smokers in exchange of entertainment and positive.